Art that's inspired by BC Forests, now plants BC Forests

For each art print you collect, 3 verified trees will be planted in British Columbia

Let's plant 10,000 trees by 2026

My paintings capture the beauty of British Columbia forests and, because of you, now actively contributes to its preservation.

By partnering with veritree, we are committed to restoring the forests that inspire my art. Each print purchased will plant 3 trees in BC, helping to rejuvenate our local BC landscapes.

This initiative is being launched December 2024. Each Quarter I will update this page with the number of trees planted!

About This Partnership

Working together

This partnership with veritree provides confidence that the impacts of our efforts in investing in nature-based solutions are real, measured and verified. Through this partnership, we ensure the right trees are planted in the right place and the trees, once planted, are staying on the ground as intended.

WHERE ARE WE PLANTING?

Cariboo, BC

During the summers of 2017, 2018 and 2021, British Columbia, Canada, was devastated by wildfires. The series of wildfires blazed through over 1.3 million hectares of land. The fire reached heights and temperatures intense enough to kill the forest, scarring the soil. Local wildlife’s habitat and food sources were heavily affected, and Indigenous communities also lost their traditional hunting range and food sources, with their way of life threatened.

For each print sold, 3 trees will be planted in this region.

MORE DETAILS

FAQ

Who is veritree?

veritree is a restoration platform for companies and planting partners looking to make, measure and communicate nature-positive impact.

veritree technology provides a platform that enables other businesses - and their consumer customers - to move towards a restorative business model where companies do “more good” rather than just “less harm.” It provides end-to-end transparency and consumer engagement for restoration efforts.

Unlike other verification efforts, veritree technology sits in both the planting organizations to validate, monitor and analyze ground-level efforts for activities such as tree planting, and also upstream in the consumer community, where business customers can follow planting organizations’ efforts and see concrete tokenized results of their purchasing habits.

With a goal to plant over 1 billion verified trees by 2030, veritree leverages the power of technology to drive greater transparency and enhances credibility of nature-based solutions.

Why are we investing in restoration efforts?

Nature is our greatest ally when it comes to fighting climate change. Restoring nature through investing in nature-based solutions can create real and substantial benefits for all: people, nature and the planet. Restore solutions involve changing the current pattern of land use, for instance, reforesting and restoring currently degraded or abandoned land, or land currently used for agriculture. This entails converting land back to its natural ecosystem. Climate mitigation can be achieved through the net removal of carbon dioxide from the atmosphere by the trees/plants and through biosequestration in soils and vegetative biomass.

According to research, nature-based solutions are a cost-effective means to deliver up to one third of the emissions reduction needed by 2030 - investment in nature today is key to transitioning to net zero by 2050. Taking into account that a typical restoration project can take from several months from inception to start of sequestration and continue to operate and reach a plateau in sequestration at forest maturity.

That being said, not all nature-based solution projects are of equal value. A good project, when done well, can create long-lasting transformative change. In contrast, a bad project can do more harm than good.

Why are you partnering with veritree to plant trees?

Transparency, clear ownership, ensuring additionality and permanence (i.e. long-term survival), and an inclusive approach are the key criteria we look for when we invest in restoration projects. This is why we have partnered with veritree.

veritree uses blockchain technology to provide planting organizations with an integrated platform to support ground-level data collection, site planning, inventory (tree) management, and impact monitoring, bringing transparency, traceability and legitimacy to nature-based solutions. To ensure clear ownership and additionality, each tree planted through the veritree platform has its own unique QR code to ensure it is new, and unique.

veritree is designed to be inclusive of local communities, closely involving them in on-the-ground monitoring, reporting and verification processes to safeguard the projects while creating jobs and incentives to ensure long-term success of the restoration efforts.

This partnership gives us confidence that the impacts of our efforts are real, measured and verified, this gives us confidence in sharing our verified impacts to our stakeholders.

Why are we not claiming the carbon credits associated with the nature-based solution project?

We believe in doing the right thing and making a positive difference for the planet. In order to make a real and lasting impact, we need to acknowledge that the dynamic between nature, ecosystem, and people is complex. While nature-based solutions play an important part in the transition to net zero by 2050, focusing on only one aspect of the benefits, i.e. carbon sequestration, can often result in unintended negative impact to nature, people and ecosystems.

Moreover, the voluntary carbon market faces heavy criticism and an uncertain outlook, in particular in the lack of global accounting standard for carbon sinks, lack of regulations in the market, poor quality of carbon credits, and issues related to corresponding adjustment in the voluntary and compliance markets.

With this in mind, our priority is to focus on rapid, deep decarbonization of our operations and value chain, while investing in nature today, because it is the right thing to do.